ROKiT returns as partner of the 2026 Weston Beach Race

ROKiT will return as an official partner of the 2026 Weston Beach Race from Oct. 16-18 in Weston-super-Mare, England. The company will supply ROKiT Oxygen to all 1,500 competitors and build a larger beachfront presence around its products, tyres and hospitality offering.

Why it matters: - ROKiT is using one of the UK’s best-known off-road races to put its motorcycle and wellness products in front of riders and spectators. - The partnership gives ROKiT a live test bed for ROKiT tyres, ROKiT OFF and ROKiT Oxygen in harsh racing conditions. - The event brings around 1,500 competitors and thousands of spectators, giving the brand broad visibility over three days.

What happened: - ROKiT will return as an official partner of the 2026 Weston Beach Race. - The 43rd edition of the race runs from 16–18 October 2026 on the sands of Weston-super-Mare, Somerset. - The event takes place at Marine Parade in Weston-super-Mare, North Somerset. - ROKiT will supply ROKiT Oxygen to all 1,500 competitors. - ROKiT will have competitors racing on ROKiT tyres. - ROKiT will create a beachfront VIP area with displays of ROKiT OFF, ROKiT Oxygen and ROKiT tyres. - ROKiT will also host a dedicated bar for guests where visitors can sample ABK beer.

The details: - The Weston Beach Race brings together motorcycles, quads, sidecars and SXS machinery. - The company’s presence is designed to support riders before and after racing with portable supplemental oxygen. - ROKiT OFF is a range of motorcycle care and maintenance products. - ROKiT Oxygen provides portable supplemental oxygen in a convenient format. - Selected riders will test ROKiT’s motorcycle tyres in deep sand, high-speed sections and other punishing conditions. - The beachfront VIP area is meant to combine product display, hospitality and race viewing.

Between the lines: - ROKiT is treating the beach race as both a sponsorship and a product demonstration platform. - The setup links performance products with a high-stress motorsport environment, which can help build credibility with riders. - Jonathan Kendrick said the company wanted to deepen its involvement with the competitors and the overall race experience. - Kendrick also called the event a distinctly British challenge built around putting 1,500 competitors on a beach in October.

What's next: - ROKiT will showcase its products and hospitality offering throughout the race weekend. - Selected riders will race on ROKiT tyres during the event. - The company will continue using motorsport to promote and test products in real-world conditions. - More information is available in ROKiT’s announcement.

The bottom line: - ROKiT is expanding its Weston Beach Race role from sponsor to hands-on participant, using the event to market, test and display its product lineup.