Jungle Scout launches AI tools for Amazon marketplace answers

Jungle Scout introduced Jungle Scout AI Solutions on September 10, 2026, giving Amazon brands and sellers a plain-English way to get marketplace answers inside Cobalt and in AI tools like Claude, ChatGPT, Gemini Enterprise and Microsoft Copilot. The launch aims to cut the time teams spend pulling reports and analyzing dashboards.

Why it matters: - Jungle Scout is trying to move Amazon decision-making from manual analysis to conversational search. - The new tools are meant to help brands get faster answers on performance, category trends, competitors, pricing, keywords and unauthorized sellers. - The launch could reduce the gap between raw marketplace data and day-to-day action for teams managing Amazon sales.

What happened: - Jungle Scout announced Jungle Scout AI Solutions on September 10, 2026. - The launch includes Ask Cobalt, a question-and-answer interface built into the Cobalt platform. - The launch also includes the Jungle Scout MCP, which brings Jungle Scout data into external AI tools. - Supported tools include Claude, ChatGPT, Gemini Enterprise and Microsoft Copilot. - Jungle Scout said the products are available now to new and existing customers. - The company directed users to learn more or request a demo.

The details: - Ask Cobalt lets users ask plain-English questions about a brand's performance, category trends or competitive position. - Ask Cobalt answers are grounded in a customer's own performance data and business context. - Jungle Scout MCP is designed to surface the same data inside AI tools teams already use. - Jungle Scout built both products around its Assess-Diagnose-Act decision framework. - Assess covers where a brand stands versus its category and competitors. - Diagnose focuses on what is driving a performance shift. - Act points teams toward next steps such as pricing changes, keyword strategy and seller enforcement. - Jungle Scout said the two products support more than 15 use cases across all three stages of the framework. - Both products use more than 11 years of proprietary Amazon marketplace data. - Jungle Scout said its data covers more than 600 million products and 18% of Amazon's total GMV. - Customers using Jungle Scout's Cobalt platform have historically seen a 28% average year-over-year revenue increase. - Jungle Scout says its data set also includes more than 40,000 live seller integrations.

Between the lines: - The launch extends Jungle Scout beyond marketplace intelligence and into AI-enabled workflows. - That move positions Jungle Scout to meet users where they already work, rather than forcing them into a separate analytics dashboard. - The company is also framing AI as a way to speed decisions, not replace Amazon-specific expertise. - The revenue claim is historical, not a guarantee of future results.

What's next: - Jungle Scout said the tools are live now, so the next step is adoption by current customers and new buyers. - The company is steering prospects to its AI use cases page for product details and demos. - Broader usage could show whether conversational access changes how Amazon teams price, advertise and manage assortment.

The bottom line: - Jungle Scout is betting that Amazon teams want marketplace intelligence in the form of direct answers, not dashboards.